Fashion e-commerce is both rewarding and challenging at the same time. To stay ahead, fashion brands must wow customers across their entire shopping journey — including and especially during the post-purchase stage.
Need help doing just that? We studied the delivery and returns experiences offered by the biggest apparel retailers in the U.S. and documented the results.
This guide sheds light on:
- The top sales and customer engagement opportunities fashion retailers miss during the post-purchase stage
- What customers really think about eco-friendly initiatives and why apparel retailers, in particular, must step up their sustainability efforts
- How to convert product returns into opportunities to engage shoppers and cultivate better relationships