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DTC checkout experience is failing to deliver

Our latest research finds at DTC brands must optimise their pre-purchase customer experience or risk losing sales.

Best practices for effective post purchase communication:


  • The checkout performance of DTC brands in the UK
  • What the findings mean for this sector
  • 8 tips on how DTC retailers can improve checkout to avoid cart abandonment

Key findings

Just 38% of the brands offered next-day delivery. With the world returning to normal, the speed of delivery will once again be important to customers.

Next-day delivery is not common

Only 10% of the DTC brands offer a collection service, whether from store or from a parcel shop. This is far below industry averages, where 87% offer this service.

Collection services are lacking

Just 20% of the DTC retailers offer ‘buy now, pay later’ services at checkout. These payment methods are increasingly popular with consumers so this is surprising.

‘Buy now, pay later’ is not popular?