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OXM 2022: Current trends in the German post-purchase sector

A study on the performance of the 100 largest German online shops in the post-purchase sector.

We analyzed the post-purchase experience at the 100 largest German online stores, including brands such as s.Oliver and IKEA. You can find the detailed results in our report.


What will you find in it?

  • Current trends of the post-purchase experience in Germany
  • What opportunities and possibilities there are for brands to score with customers in this phase
  • Avoidable mistakes that online retailers often make

Key Findings

53% of e-commerce retailers do not communicate with their customers during the post-purchase phase.

28% of brands do not inform their customers about an expected delivery date.

10% do not provide a tracking link.