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OXM 2022: Current trends in the German online fashion industry

How do the biggest German online fashion shops perform in terms of shipping, delivery and returns?

In this report, which is part of our annual OXM Study 2022 series, we have taken a look at how the major German fashion companies are using operations experience management, what is being handled excellently from a customer perspective, and where there is still room for improvement.

Key findings

At 58% of brands you can order with guest accounts like Apple or Google

In any case, customers have to pay for shipping at 42% of the brands

Only 21% of brands offer a climate-neutral delivery option