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Find out the biggest mistakes UK health & beauty retailers are making

Get an in-depth analysis of the post-sales experiences provided by UK health and beauty retailers to establish best practices, common mistakes, and opportunities to outperform competitors.

Key findings


Analysis of the checkout, shipping, delivery and returns processes of
the UK’s top 50 health and beauty retailers has revealed some shocking insights that brands can learn from:

Shipping options are lacking

42% of the health and beauty retailers offer just one alternative delivery method. This means that almost half of the brands are not giving their customers the choice of delivery options they expect.

Collection services divide the brands

50% of the health and beauty brands offer a collection service, whether from store or from a parcel shop. This is far below industry averages, where 87% offer this service.

Tracking links often broken

Just 33% of the health and beauty retailers sent a delivery tracking link that worked immediately. Tracking errors are one of the biggest WISMO enquiry drivers, so this result is troubling.