German DTC Sustainability Report 2021

Many DTC brands advertise with sustainability promises. But how much attention is paid to sustainable aspects?

Many DTC brands advertise with sustainability promises. But how much attention is paid to sustainable aspects in shipping and delivery?

We placed test orders with 17 DTC brands in Germany to recreate the average shopping experience of a German consumer as an example. We have summarized the most important findings in this report.

Key findings

This report analyses how sustainable German DTC brands are in shipping and delivery and presents interesting insights that other brands can learn from:

Less packaging? Not possible None of the DTC brands we studied allow customers to choose whether they want less packaging (if possible) at check-out.

CO2-neutral delivery rarely possible The majority (82%) do not offer a CO2-neutral delivery option, which would allow customers to offset the emissions associated with delivery.

Do good and talk about it! Only 35% of the DTC brands put sustainability information on their packaging, e.g. whether it is recyclable.

Research

Are the UK’s top retailers getting returns experiences right?

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Comparing Operations Experience in US Retail 2021

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German DTC Returns Report 2021

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Products

platform

German DTC Sustainability Report 2021

Key findings

Less packaging? Not possible None of the DTC brands we studied allow customers to choose whether they want less packaging (if possible) at check-out.

CO2-neutral delivery rarely possible The majority (82%) do not offer a CO2-neutral delivery option, which would allow customers to offset the emissions associated with delivery.

Do good and talk about it! Only 35% of the DTC brands put sustainability information on their packaging, e.g. whether it is recyclable.

Are the UK’s top retailers getting returns experiences right?

Comparing Operations Experience in US Retail 2021

German DTC Returns Report 2021

Products

platform

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German DTC Sustainability Report 2021

Key findings

Less packaging? Not possible None of the DTC brands we studied allow customers to choose whether they want less packaging (if possible) at check-out.

CO2-neutral delivery rarely possible The majority (82%) do not offer a CO2-neutral delivery option, which would allow customers to offset the emissions associated with delivery.

Do good and talk about it! Only 35% of the DTC brands put sustainability information on their packaging, e.g. whether it is recyclable.

Are the UK’s top retailers getting returns experiences right?

Comparing Operations Experience in US Retail 2021

German DTC Returns Report 2021