Content of the study
One in four parcels in online retailing is returned, according to a study by the University of Bamberg. This makes Germany the European champion in returns. However, customers in Germany who order directly from brand manufacturers or D2C brands and then discover that the delivered goods do not meet their expectations can sometimes expect a lot of frustration when returning goods.
- Evaluation of 100 test orders at D2C & corporate online stores to analyze the shipping & returns experience.
- What can corporate brands do that D2C brands can’t yet?
- Best practices – merchants that we liked very much in the test as inspiration for other providers
