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Campaign Manager Use Cases
Reduce WISMO Inquiries
This global luxury fashion retailer was experiencing issues with orders above €150, which were getting stuck in customs due to required forms not being completed. It resulted in a high number of support inquiries and auto-returns, as well as a poor returns experience.
With Campaign Manager, their eCommerce Operations Manager was able to target affected customers with text banners at the top of emails and tracking pages, directing them to a support page with details about the required customs declaration.
Boost Customer Lifetime Value
This global multi-channel fashion retailer wanted to increase customers’ second purchase rate in their baby category to boost customer lifetime value by targeting customers who purchased maternity products previously.
Utilizing Campaign Manager, their Customer Activation and Marketing Manager was able to place a visual banner in emails at the beginning and end of the post-purchase journey that linked to a baby assortment landing page.
OPERATIONS & LOGISTICS
Reach Elusive Customers
An outdoor recreation fashion retailer struggled to reach their D2C customers with information about physical store openings or offers and therefore found it difficult to convert them to omnichannel shoppers.
With Campaign Manager, their Order Operations Manager was able to easily input visual banners in emails across main events in the post-purchase journey. These banners sent customers to their website for more information about the new store openings.
Build powerful campaign audiences based on tracking stage, individual rules, or groups of rules.
Create visual campaigns for any audience and insert content into email notifications and order status pages.
Reporting & Analytics
Gain insights into impressions, click-through-rate, and compare between multiple campaigns.
Learn More About parcelLab's Product Suites
Provide a predictive delivery date that increases conversions, reduces uncertainty, and improves customer satisfaction.Learn more
Enhance your post-purchase journey with personalized communications that keep customers informed every step of the way.Learn more
Turn potential customer dissatisfaction into an opportunity for revenue retention by digitizing your returns process.Retain
Transform Your Post-Purchase Experience
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