Several million for postal checkout experience platform parcelLab
Published on: November 17, 2019
Updated: August 29, 2023
München, 08. Oktober 2019 – Der Münchner Spezialist für Post-Checkout-Kommunikation, parcelLab, hat seine Series-B-Finanzierung erfolgreich abgeschlossen. Neben einigen Altinvestoren, darunter dem Risikokapitalinvestor coparion, steigt Capnamic Ventures als Lead-Investor in das Start-up ein.
With the fresh capital, parcelLab intends to invest further in technology, but above all to expand its teams in Germany, the UK and France and to open up additional markets.
Customer loyalty is becoming increasingly important in online retail
„Steadily rising acquisition costs mean that customer loyalty is becoming increasingly important in retail. parcelLab, with its outstanding team and product, is in a unique position to define and lead the postal checkout experience category“ says Christian Siegele, Managing Partner at Capnamic Ventures.
parcelLab was founded in 2014 by Tobias Buxhoidt, Anton Eder and Julian Krenge and set a rapid growth trajectory from the beginning. The company now employs around 50 people, operates three locations in Munich, London and Paris and counts a good 350 leading retailers and brands among its customers, including Ikea, Lidl, MediaMarktSaturn and Fressnapf.
A rapid expansion in Europe is the next step
„parcelLab’s solution is technically mature, easy to implement and achieves impressive KPIs for customers with a fast return on investment (RoI),“ says Christian Schulte, Investment Professional at coparion. „Therefore, a fast expansion in Europe is the next logical step.“
„All online retailers have so far largely focused on optimizing the shopping experience for customer acquisition,“ says parcelLab co-founder Anton Eder. This potential has now been exploited. There is still huge potential in improving the shopping experience after the order is placed, he says, to inspire customers, retain them permanently as fans and generate relevant additional sales. „Thanks to the new round of funding, we can not only further refine our technology, but also significantly strengthen our team to create even more awareness for this long underestimated part of the customer journey.“
About parcelLab GmbH
parcelLab offers online retailers efficient technology and implementation for successful postal checkout communication – as a white label solution and in the look & feel of the company.
The goal is to provide shoppers with interesting information after checkout and especially throughout the shipping process, creating an optimal shopping experience. Important delivery events or discrepancies are identified thanks to real-time monitoring of each delivery and sent in an individualized manner as an email, SMS, message via Facebook or within the retailer app. This allows companies to determine and manage the entire customer journey themselves, strengthen customer loyalty and exploit upselling potential by directing customers back to the store via specific messages.
The Munich-based start-up was founded in 2014 by Tobias Buxhoidt, Anton Eder and Julian Krenge. Today, over 50 specialists work for more than 350 international retailers in 38 countries and 25 languages.
Anton Eder (COO)
Tel.: +49 172 824 20 22
Saskia?Müller PR & Events
Tel. : +49 178 342 15 67
About Capnamic Ventures
Capnamic Ventures is one of Europe’s leading early-stage venture capital investors, based in Berlin and Cologne. The VC’s investment focus is on technology start-ups in German-speaking countries. In addition, Capnamic invests with international co-investors. All portfolio companies are supported by Capnamic’s global industry network. The Capnamic team’s expertise is based on more than 80 investments, numerous successful trade sales and IPOs as well as own entrepreneurial experience.
Capnamic is led by Christian Siegele, J?rg Binnenbrücker and Olaf Jacobi as Managing Partners.
To learn more about our team and the founders we work with, visit us at?www.capnamic.com?or follow us on Twitter@Capnamic.
„coparion is a venture capital investor for young, German technology companies. With a fund volume of 275 million euros, coparion contributes significantly to fast and sustainable growth.
coparion supports entrepreneurial vision with know-how without interfering in the operational business. With its many years of experience in venture capital and in building up companies, the coparion team recognizes potential and opens up new perspectives. coparion brings the substance, perseverance and creativity to successfully master even difficult situations together.
coparion finances exclusively together with co-investors. The focus is on the start-up and young growth phase. The fund invests up to 15 million euros per company, usually in several financing rounds of 0.5 – 5 million euros each. coparion has offices in Cologne and Berlin.“