parcelLab Inc.75 State Street Boston, MA 02109 +19294506979
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I think that this was one of the main decisions to go with parcelLab because we saw flexibility there, and we really liked the idea, for example, of testing different templates, like doing A/B tests on open rates differ. How does click-rate differ if we put this element up or down, etc?
These tests would internally take a lot longer… but really kudos to the parcelLab team here – they have been super flexible, and everything is done really fast!
With parcelLab, we created additional communication and marketing channels that are very well received by our customers. Through the intelligent shipping communication provided, we have significantly reduced customer service inquiries.
We recognize that only satisfied customers return and become loyal customers. The delivery process certainly has an extensive influence on customer service inquiries.
Our second major challenge was the lack of control over shipping communications with our customers – we had to rely on the inconsistent and unbranded messages that shipping service readers send to our customers about the product they ordered during the shipping process. Since the last impression is a lasting one, we wanted to change this, and parcelLab gave us the opportunity to address our two biggest issues in this area: Transparency and Agility.
If you attach great importance to continuously improving the shopping experience, you show your customers respect. And that’s a very fundamental part of our business.