Read parcelLab's TEI study to learn how this retailer experienced a 358% incremental ROI by switching to our software.


18% fewer "Where's my order?" Emails

About SAM's

SportsAndMore (SAM), an online store for sporting goods and clothing, has been using parcelLab's solution for two years. This came about in a roundabout way: The ERP software company 4Sellers has already been working with SportsAndMore for almost ten years and also had an existing partnership with parcelLab. Due to the positive experience with parcelLab, 4Sellers acted as a quasi interface and recommended the parcelLab solution to SAM.

Products Used

engage Engage
retain Retain
Platform Platform


Toys, Hobby & DIY

parcelLab Impact




New Touch Points


Unique Open Rate

Book a demo


During the initial lockdown in March 2020, SportsAndMore, along with numerous other e-commerce retailers, struggled to manage the surge in customer orders and associated inquiries. The majority of questions centered around delivery times, but that wasn’t the actual issue. The real challenge was the manual handling of these inquiries, which consumed significant company resources. Unanswered emails and unavailability over the phone resulted in unhappy customers voicing their dissatisfaction through online reviews—a nightmare for any brand.


Automated and Customizable Communication

Utilizing parcelLab’s adaptable post-purchase communication, SportsAndMore now has the flexibility to determine the timing and manner of communication with its customers.

Facing delivery delays? It’s manageable. Customers receive automatic notifications through dispatch delay emails. Even when shipping providers encounter issues, SAM retains direct control over communication lines. This approach not only reinstates the team’s control but also enables them to proactively propose solutions.

The outcome is a base of well-informed, content customers and enhanced analytical tools for managing delivery communications.

The Result

SportsAndMore customers are now able to access all information they need without having to call in. The team experienced a significant increase in positive customer reviews, up to 70% email open rate, and a decrease in customer inquiries via email and chat by 18% and calls by as much as 26%.

Book a demo

Learn More About parcelLab's Product Suites

parcellab convert Convert

Provide a predictive delivery date that increases conversions, reduces uncertainty, and improves customer satisfaction.

Learn more
parcellab Engage Engage

Enhance your post-purchase journey with personalized communications that keep customers informed every step of the way.

Learn more
retain Retain

Turn potential customer dissatisfaction into an opportunity for revenue retention by digitizing your returns process.

Learn more