Achieved 2.5 million extended customer touchpoints
The company is comprised of the MediaMarkt and Saturn brands, which collectively form a network of approximately 1,000 stores. In addition, both brands operate popular online shops. The team wanted to ensure that they deliver an engaging online shopping experience that leaves a lasting impression on their customers. In a crowded market, MediaMarktSaturn wanted to create long-term brand ambassadors, so needed to deliver an impressive customer experience.