Read parcelLab's TEI study to learn how this retailer experienced a 358% incremental ROI by switching to our software.


85% customer return with personalized web store communication


About Lidl

Lidl offers customers the highest quality fresh produce with the best possible service. With only three employees and about 500 products, this small store became the foundation of Lidl’s far-reaching expansion. Now, Lidl operate around 11,200 stores in 32 countries.

Products Used

parcellab convert Convert
engage Engage
Platform Logo Platform


Food & Personal Care

parcelLab Impact


of Customers Returned to the Web Shop


New Touchpoints Per Customer



Increase in Basket Size

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The Challenge

Lidl knew that their post-purchase experience needed to be improved to achieve their goal of boosting customer retention.

The team recognized the importance of keeping customers updated, from checkout to delivery, with branded and proactive touch points. That’s why they identified parcelLab’s platform as the best solution.

The Solution

The parcelLab platform provides Lidl’s customers with automated, personalized shipping messages and an integrated Order Status page.

These real-time updates include targeted, high-value content that maximizes engagement.

The platform is fully white-labeled, so all touch points are branded with Lidl’s familiar tone and style, and all traffic is driven back to their online shop.

The Result

By leveraging the parcelLab platform, Lidl has expanded their loyal customer base. The proactive post-purchase emails they send keep customers informed every step of the way. Their targeted messaging adds value and leaves a lasting impression on customers, who become confident to reuse Lidl’s online shop.

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Learn More About parcelLab's Product Suites

parcellab convert Convert

Provide a predictive delivery date that increases conversions, reduces uncertainty, and improves customer satisfaction.

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parcellab Engage Engage

Enhance your post-purchase journey with personalized communications that keep customers informed every step of the way.

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retain Retain

Turn potential customer dissatisfaction into an opportunity for revenue retention by digitizing your returns process.

Learn more